MALOR BOOKS, 1997
How can an evangelist convert a hardboiled sophisticate? Why does a prisoner of war sign a confession‚ that he knows is false? How is a criminal pressured into admitting his guilt? Do the evangelist, the POW's captor, and the policeman use similar methods to gain their ends?
These and other compelling questions are discussed in this definitive work by William Sargant, who for many years until his death in 1988 was a leading physician in psychological medicine. Sargant spells out and illustrates the basic technique used by evangelists, psychiatrists, and brainwashers to disperse the patterns of belief and behavior already established in the minds of their hearers, and to substitute new patterns for them.
"This mechanism holds the possibility of explaining and understanding much of how people suddenly change direction in life, and some of the strangest religious and spiritual behavior ever described among human beings. Perhaps most important, understanding it can give us insight into the formation of social bonds, the development of gangs and groups, and allow us to make more informed choices as individuals, as a society, and as a culture, how we want our own groups to develop." —Charles Swencionis, Ph.D., Albert Einstein College of Medicine, from the Foreword
ISBN 978-1-883536-06-0, Paperback (332 pages) $17.48